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Research papers

SMS and WAP

This paper describes the results of two tests to examine how mobile phone technology can be used in association with online research. The first test demonstrates how text messaging can be used to boost response to an online study. The second test...

Catalogue: Panel Research 2006
Authors: Charles Pearson, Kevin Goldberg, Lucy Eyers
Company: Research Now SSI
October 8, 2006
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Citation

Pearson, Goldberg and Eyers (2006a, October 08). SMS and WAP. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sms-and-wap


Research papers

How not to kill the goose that lays the golden egg

This paper describes the latest thinking in the field of psychology relating to human motivation and how this may be used to inform the market research industry in its quest to reduce non-response.It reviews and contextualises the history of...

Catalogue: Panel Research 2006
Author: Pete Cape
Company: Research Now SSI
October 8, 2006
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Citation

Cape, P. (2006a, October 08). How not to kill the goose that lays the golden egg. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-not-to-kill-the-goose-that-lays-the-golden-egg


Research papers

Effects of frequent participation on panellists' responses

This paper addresses the impact of frequent responders on online panel research.Results from two studies are reported, comparing the demographics and survey responses of panel members who are frequent survey responders to those of less frequent...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Linda Piekarski, Terrence Coen, Jacqueline Lorch
Company: Research Now SSI
April 17, 2005
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Citation

Piekarski, Coen and Lorch (2005a, April 17). Effects of frequent participation on panellists' responses. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/effects-of-frequent-participation-on-panellists-responses


Research papers

E-investing and on-line services for affluent clients

This paper describes how financial institutions in the United States and the affluent are responding to the availability of on-line investment services. It provides lessons learned to date in an ever fast-changing environment. The results are based...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Ellen Sills Levy
Company: Research Now SSI
September 1, 1999
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Citation

Levy, E. S. (1999a, September 01). E-investing and on-line services for affluent clients. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/e-investing-and-on-line-services-for-affluent-clients